What is L-Norvaline?

A new study published in Toxicology in Vitro has been causing quite the stir in supplement circles as it appears that a common pre workout nitric oxide booster may be cytotoxic to brain cells. The ingredient in question? The arginase inhibitor, and nitric oxide extender, L-Norvaline. Let’s take a look beyond the attention-grabbing headlines, dive […]

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Maximize Your Training Program

Creating the Ultimate Programming Part 1 How to Utilize Post Activation Potentiation (PAP) Into your Workout Routine Bigger, Faster, Stronger. We have all heard it. In today’s fitness world everyone is looking for innovative methods to help achieve maximum fitness levels in a short period of time. One method gaining popularity rapidly with strength coaches […]

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How to Almost Guarantee Success (The Hustler Edition)

They say that to be successful you should make your bed every morning. They also say that to be successful you should be depressed, suicidal, and overall in a very dark place mentally. Who are these people making these ridiculous rules? What they don’t tell you is that making your bed in the morning likely […]

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Say no to Beta Alanine in your Preworkout!

Beta-alanine has been a staple ingredient in pre-workouts supplements since it burst onto the scene a little over a decade ago. It’s both adored and loathed by masses of people for the same reason — the tingles, a.k.a paresthesia. While these spidey-sense type feelings confer no direct benefit to athletes (aside from making them feel […]

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Maximize Your Training Program Part 2

Creating the Ultimate Program Part 2 Daily Undulating Periodization vs. Linear Periodization In our first installment we gave you some tips on how to utilize PAP’s in your training program to break through stubborn training plateaus. In this segment we will use periodization to effectively attack deficiencies and create overall symmetry.   What is Periodization? […]

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What Does ATP Stand For?

When ATP was created, we set out to do things differently than everyone else. After having worked within the industry for a few years I can say that we have succeeded with that goal. Where we have not done the best job is to build on what is at the core of what ATP truly […]

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What’s in Your Supplement? Clinical Dosing and Transparency

What’s in Your Supplement? Clinical Dosing and Transparency 2-4 Minute Read Do you want your supplements to work? Does the money that you invest into your supplement regimen matter to you or are you cool with simply throwing money away? The answers to these questions likely seem pretty obvious but how many of us have […]

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Individuality and Why it Matters

Individuality and Why it Matters Let’s be real. Everyone and their moms are health and fitness know it all’s these days. Actually, everyone, their mom, and their dogs are fitness know it all’s these days. The problem with most of these people, moms and or animals giving out information is that they completely ignore individual […]

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Your Lifestyle and How We Support It

Your lifestyle and How We Support It To be a lifestyle company you have to obviously offer lifestyle products that enhance the user’s lifestyle (duh) but to survive you also have to be authentic. It’s kind of comical how many “lifestyle” brands do not have either of these yet will tell you until their dying […]

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Our Number One Goal is to Help People

We’re sure that you are constantly bombarded with new health and fitness companies in all of your feeds hourly, yeah, we are too. When that happens you likely think to yourself how incredibly annoying it is or you may be curious about what one company offers that the others don’t or can’t. In this video, […]

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